Porter's Five Forces Simulation
Students analyse industry attractiveness by applying Porter’s Five Forces framework to evaluate competitive pressures, assess profitability, and make a strategic market entry decision.
Simulation Overview
The Porter’s Five Forces Simulation, developed by strategy educators and industry practitioners, immerses students in the process of analysing industry structure and making high-stakes strategic decisions.
Students take on the role of senior executives and evaluate a real-world market expansion opportunity using the Porter’s Five Forces framework - assessing barriers to entry, supplier power, buyer behaviour, substitution risk, and competitive rivalry to determine overall industry attractiveness.
Through dynamic scenarios, evolving market signals, and structured team debates between Growth and Risk perspectives, students learn to balance opportunity with risk, challenge assumptions, and defend their strategic reasoning under pressure.
The simulation strengthens students’ ability to connect qualitative industry analysis with financial outcomes, enabling them to make clear, well-supported decisions on whether a market can deliver sustainable profitability and long-term value.
Key Features
Duration
2 - 4 hours
Ideal for
Undergraduate, Postgraduate and MBA students
Pre-requisites
Beginners
Approach
Adaptive learning by doing in a competitive team setting
Grading
Simulator provides assessment data to grade students
Instructions
Explained by videos, case studies, pop-up windows
Real-time feedback and scores
Provided by simulator
Facilitator
Simulator runs by itself (coaching is optional)
Clocks, rules and validation
Managed by the simulator
Location
Online, in-classroom or hybrid
Pricing
Per participant, valid for 50+ students
| Currency | DIY | Primed | Guided | Facilitated |
|---|---|---|---|---|
| USD | USD 29 | USD 39 | USD 49 | USD 59 |
| EUR | EUR 29 | EUR 35 | EUR 39 | EUR 52 |
| GBP | GBP 25 | GBP 29 | GBP 35 | GBP 45 |
Creators of the Porter's Five Forces Simulation
The following industry professionals were involved from the beginning in the inception, creation, development, testing, and optimization of the simulation.
Investment Professional, HPS Investment Partners, Gerhard Wortche.
Managed LBO transactions, PE, VC, and family offices, Olaf Rottke.
Ex Finance Director, Precomp Tools, Aatmay Upponi.
Senior M&A Investment Banker, Morgan Stanley, Bharat Venugopal.
Facilitator Resources
Concepts
- Porter’s Five Forces
- Barriers to Entry
- Supplier Power
- Buyer Power
- Threat of Substitutes
- Competitive Rivalry
- Industry Attractiveness
- Pricing Power
- Market Saturation
- Cost Structure & Margin Pressure
Learning Outcomes
- Understand how industry structure impacts profitability and long-term returns
- Apply Porter’s Five Forces to evaluate real-world market attractiveness
- Assess how competitive pressures influence pricing power and margins
- Identify key risks across suppliers, customers, substitutes, and competitors
- Develop the ability to balance growth opportunities with downside risks
- Build structured arguments and defend strategic decisions with evidence
- Interpret qualitative industry insights alongside financial implications
- Strengthen decision-making under uncertainty through team-based debate
Request more information
Book a Demo
Join this 20-minute webinar, followed by a Q&A session, to immerse yourself in the simulation.