Go To Market Simulation
Students master go-to-market strategy by applying the Segmentation, Targeting, and Positioning framework to analyse customer opportunities, choose a focused market entry strategy, and position a product for commercial success.
Simulation Overview
The Go-To-Market Strategy Simulation provides a hands-on experience in market strategy, customer analysis, and commercial decision-making for a new product launch.
Students take on the role of a market strategy lead and apply the Segmentation, Targeting, and Positioning framework to analyse customer groups, choose a focused market entry strategy, and position the product through pricing, messaging, proof strategy, and brand focus.
The simulation develops students’ ability to connect customer insight with commercial execution. Students learn to balance focus, reach, profitability, and risk, and their final performance is tested through a market scenario twist such as booming demand, intense competition, or an economic downturn.
Key Features
Duration
2 - 4 hours
Ideal for
Undergraduate, Postgraduate and MBA students
Pre-requisites
Beginners
Approach
Adaptive learning by doing in a competitive team setting
Grading
Simulator provides assessment data to grade students
Instructions
Explained by videos, case studies, pop-up windows
Real-time feedback and scores
Provided by simulator
Facilitator
Simulator runs by itself (coaching is optional)
Clocks, rules and validation
Managed by the simulator
Location
Online, in-classroom or hybrid
Pricing
Per participant, valid for 50+ students
| Currency | DIY | Primed | Guided | Facilitated |
|---|---|---|---|---|
| USD | USD 29 | USD 39 | USD 49 | USD 59 |
| EUR | EUR 29 | EUR 35 | EUR 39 | EUR 52 |
| GBP | GBP 25 | GBP 29 | GBP 35 | GBP 45 |
Creators of the Go To Market Simulation
The following industry professionals were involved from the beginning in the inception, creation, development, testing, and optimization of the simulation.
Investment Professional, HPS Investment Partners, Gerhard Wortche.
VC Investor, Raushan Kretschmar.
Ex Finance Director, Precomp Tools, Aatmay Upponi.
Leveraged Finance specialist, Morgan Stanley, SMBC, and Citi, Georgi Naydenov.
Facilitator Resources
Concepts
- Go-To-Market Strategy
- Segmentation, Targeting, and Positioning
- Customer Segmentation
- Market Attractiveness
- Target Market Selection
- Customer Persona Analysis
- Value Proposition
- Positioning Strategy
- Brand Clarity
- Pricing Strategy
Learning Outcomes
- Understand how the Segmentation, Targeting, and Positioning framework supports go-to-market decision-making.
- Analyse different customer segments based on attractiveness, accessibility, profitability, competition, and risk.
- Select target markets using both qualitative customer insight and quantitative commercial data.
- Evaluate the trade-offs between focus, reach, growth potential, profitability, and execution risk.
- Develop a positioning strategy that aligns customer needs, pricing, messaging, proof strategy, and brand focus.
- Understand how customer acquisition cost, market share, conversion potential, and pricing affect commercial outcomes.
- Assess how external market conditions, such as demand shifts or competitive pressure, can affect the success of a go-to-market strategy.
- Make evidence-based launch decisions and interpret the commercial consequences of those decisions.
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Book a Demo
Join this 20-minute webinar, followed by a Q&A session, to immerse yourself in the simulation.